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Functional Art - SF Bay Area Start-up Company - 3/31/2008 11:47:04 PM   
siddhis


Posts: 8
Joined: 3/30/2008
Status: offline
Yes, we are the founders.  CEO featured in our primary photo.  Profile reflective of our nature.

NobEssence Inc.™ is an innovative supplier of premium hand-sculpted organic, ergonomic, and aesthetically pleasing products from sustainably managed/farmed exotic hardwoods. Founded in 2005 and incorporated in 2007, NobEssence™ employs skilled designers, sculptors and artisans who lovingly create all of our sculptures.

In our first year of public operation NobEssence™ was awarded AVN’s “Editor’s Pick” and “Most Appealing Packaging” honors and featured in the suggested shopping lists of respected authors, educators and columnists Tristan Taormino and Cory Silverberg. NobEssence™ directly supplies products worldwide and has a respected network of online and retail partners including Eden Fantasys, Come As You Are, Blowfish, and Good Vibrations.

NobEssence™ leaders and employees are guided by our mission to:
“Supply safe, sensual, and sustainable sculptures that work.”
and our enduring values of,

Pleasure - as a natural and healthy means of self-knowing, becoming, sharing and connecting;
 • Functional Quality – as befits heirloom and museum quality products that work; and
 • Health & Sustainability – as is fitting for persons placed in stewardship of God’s creation.

If you’re unable to find what you’re looking for, please contact us.


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RE: Functional Art - SF Bay Area Start-up Company - 4/2/2008 5:28:55 PM   
SimplyMichael


Posts: 7229
Joined: 1/7/2007
Status: offline
I am curious about a couple of things.

There are legal requirements you must meet in order to use The Forest Stewardship Council's trademarks, none of which you seem to adhere to. 
http://www.fsc.org/en/getting_involved/use_trademark

If you are buying your lumber from a certified supplier, what is their certification number?

quote:

  Adhering closely to USP Class IV and VI Medical Standards, NobEssence's trade secret Lubrosity™ coatings and processes stem from years of meticulous research and development. 


Adhering closely is very much NOT the same as actually meeting those standards.  As in "I adhered closely to the truth" which means there is some truth in the lie I just told.

In addition, as someone with more than a passing familiarity with wood finishing technology, there isn't much new under the sun.  Since you state you are using a film finish (encapsulating) as opposed to a resin impregnation process such as is used for burl, there is even less to be "researching".  Most people just use a thinned out polyurethane product like General Finishes Salad Bowl Finish which you can run through the dishwasher.  It is also vastly less expensive than resin impregnation.  All of these become inert plastics once the VOCs have evaporated.  Not nearly as marketable as "lubrosity" but much more honest.

(in reply to siddhis)
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RE: Functional Art - SF Bay Area Start-up Company - 4/3/2008 12:27:15 AM   
siddhis


Posts: 8
Joined: 3/30/2008
Status: offline
We value your opinion. We have forwarded your observations to our marketing firm -- directing them to make immediate changes and remove what you have percieve as misleading ambiguities.

Trademark
The link to FSC's website (no FSC logo, Acronym or Words) was intended as an educational and expedient means of explaining the concept of sustainability -- and with FSC certified suppliers in our supply chain (Precious Woods:  SW-COC-059, Productos de Bosques Tropicales Certificados Noh Bec: SW-COC-1528, and Tropical American Tree Farms (100% New Plantings)) we felt comfortable in approving the link.

As stated above, if you find it misleading, so may others, the link will be changed.

If you know wood, and it sounds like you do, sourcing wood from responsibly managed and selected-cutting forests is complicated. We think we try harder than most, but do not claim to be perfect. For those persons who avoid leather and wood altogether, out of personal principles, we offer bamboo – which is a grass that grows up to 6” per day. If using living things for pleasure is the issue, Glass, Pure Rubber and Steel (all of which have their own environmental issues) are available through some of our friends at NJoy, XXX Glass, or Basix.

As for us, and our discerning customers, we prefer wood and other once living things to petroleum or mineral-derived toys that line the walls of the world’s 24-hour “Made in China” quickie marts.  

Finishing Techniques & Materials

We protect our finishing technologies and materials for the same reason that Coca Cola and Pepsi keep their recipes as trade secrets.  You are correct.  Conventional and off-the-shelf traditional shellacs, urethanes, lacquers, oils, waxes etc. have been around for ages – though we do not recommend them as toy coatings - your salad bowl example good. We do not use any of these conventional finishes.  And, for the record, we use only materials that have met USP standards.  

Lubrosity gives a name to something that, if we shared, would devalue the years of capital and research we have put into solving the porous nature of wood.  About as far as our attorneys will let us go, is to point you to the hundreds of state-of-the-art medical materials that have been tested and found safe for bio-implantation and insertion and let you do the R&D to find one compatible with wood.  Rest assured, reputable commercial retailers and sex educators like Good Vibrations, Blowfish, Come As You Are, Babeland etc. would never have agreed to carry our products if we were using the run-of-the-mill furniture polishes and salad bown finishes.

BTW.  Our company goldfish, "Nobby Nobs" (named after Terry Prachett's colorful character of the same name), has been sharing his bowl with one of our sculptures for 3 more than three months.  Nobby and the sculpture are both doing well.  We hope to have our Nobby Nobs cam on our MySpace account soon.

I am not sure that any of this makes a difference if your primary intent was to belittle.  We will assume therefore, unless otherwise informed, that you were just trying to be helpful.  Thank you.

< Message edited by siddhis -- 4/3/2008 12:45:49 AM >

(in reply to SimplyMichael)
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