4u2spoil -> RE: Auto Industry being treated fairly? (4/2/2009 9:07:46 AM)
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ORIGINAL: TreasureKY I suspect that the auto-makers have sunk a pretty penny into research and development of new technology. I also doubt that the sale and promotion of hybrids or any other green technology would have been sufficient to sustain them. To an extent this is the basis of my opinion that they're being treated harshly. I don't think anyone doubts that they might be in a slightly better position if it weren't for economic conditions as a whole. In China for example, GM is seeing growth, and consumers think of Buick as a reliable luxury brand where sales are strong. Even Honda and Toyota, which are known for reliability, safety and green/gas saving options are suffering. So surely the current problems aren't 100% due to GM and Chrysler's failings At the same time, failing to look at trends can keep things stagnant, but is not a way to grow and often becomes unsustainable. 10 years ago, it was a safe bet to make CD players because that's what people were buying at the time. There were MP3 players before the iPod, but Apple saw that people were moving towards downloads and digital formats and found a way to lead that trend until it overtook what was happening at the time. Market considerations should certainly be factored in, but Chrysler and GM need their own iPod. Even if people are buying one thing now, they have to take a trend and lead it. Otherwise they're destined to go the way of the walkman, the typewriter, the film camera (there are still enthusiasts, but digital is becoming the standard), and other products where the demand changed.
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