Brain -> How Glenn Beck Re-Invented Himself as a Crying Conservative (5/22/2010 11:01:15 PM)
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Whining Wing Nut has a better ring for me than Crying Conservative. How Glenn Beck Re-Invented Himself as a Crying Conservative Glenn Beck's strange TV: Mormon masterpiece theater. May 6, 2010 | The following is an adapted excerpt from Alexander Zaitchik's book, Common Nonsense: Glenn Beck and the Triumph of Ignorance, due out this month on Wiley & Sons. … This is not an accident. As they were always intended to do, Beck’s tears have become a distinctive corporate-brand handle. They mark him clearly from everyone else in the broadcasting industry. When Beck began his career in conservative commentary, the field was thick with tough-guy know-it-alls—from the lace-curtain boor O’Reilly to the cigar-chomping blowhard Limbaugh. Then there is the July 2009 GQ photo shoot in which Beck applied Tiger Balm to activate his famous tear ducts. It was from this shoot that the image for his September 2009 Time cover was drawn. Beck now uses the image as the screen saver on his office computers. “It is not whether you really cry,” Ingrid Bergman once said. “It’s whether the audience thinks you are crying.” In Beck’s case, it’s not whether you really cry. It’s whether people are talking about whether you are really crying. Making a joke of his tears, as he does, is not the same as copping to emotional dishonesty. Beck bristles whenever his tears are used not as joke material but as evidence of a larger, deeper fraudulence. Admitting that he is a charlatan is one bridge that Beck cannot afford to cross, even if his denials often serve to confirm the obvious. “I’m a crybaby. I’m such an easy target. I’m surprised SNL [Saturday Night Live] hasn’t come after me,” Beck once told a reporter. http://www.alternet.org/media/146752/how_glenn_beck_re-invented_himself_as_a_crying_conservative single page http://www.alternet.org/media/146752/how_glenn_beck_re-invented_himself_as_a_crying_conservative?page=entire [image]local://upfiles/392475/5022D49E4CB74FF6988ACBE31DEFE2A5.jpg[/image]
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