The Microsoft/Gang Of Four connection...

The Microsoft/Gang Of Four connection... (Full Version)

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hertz -> The Microsoft/Gang Of Four connection... (12/27/2010 3:40:21 PM)
Here's the advert, as it is seen in the UK... Xbox Kinect Sport Here's the full track... Natural's Not In It - Gang Of Four And the lyrics... quote: The problem of leisure What to do for pleasure Ideal love a new purchase A market of the senses Dream of the perfect life Economic circumstances The body is good business Sell out, maintain the interest Remember Lot's wife Renounce all sin and vice Dream of the perfect life This heaven gives me migraine The problem of leisure What to do for pleasure Coercion of the senses We are not so gullible Our great expectations A future for the good Fornication makes you happy No escape from society Natural is not in it Your relations are of power We all have good intentions But all with strings attached Repackaged sex keeps your interest Repackaged sex keeps your interest Repackaged sex keeps your interest Repackaged sex keeps your interest Repackaged sex keeps your interest Repackaged sex keeps your interest The problem of leisure What to do for pleasure Ideal love a new purchase A market of the senses Dream of the perfect life Economic circumstances The body is good business Sell out maintain the interest Remember Lot's wife Renounce all sin and vice Dream of the perfect life This heaven gives me migraine This heaven gives me migraine This heaven gives me migraine I can't decide what is happening with this. 'Natural's not in it' is an anti-commercial anti-consumerist anthem from the 1970s, created by one of the most obviously political bands of the era. What's it doing in a TV commercial? Especially one for a product which seems so perfectly to be exactly the sort of consumerist nightmare the song was originally intended to take a pop at? Did Microsoft think no-one would notice, or care? Or did they just not know what their ad agency was doing? Or have Gang of Four sold out? I don't suppose it matters all that much, but I found it interesting. Anyhoo, it got me thinking - are there any other adverts out there with music which, on closer examination, doesn't really fit?

DesFIP -> RE: The Microsoft/Gang Of Four connection... (12/27/2010 5:21:00 PM)
They're selling a leisure time product and purchased the rights to use a song that talks about what to do for leisure. And considering nobody's heard of the band for years. they were probably grateful as hell to get any money for something people barely remember. After all, if they really were as anticonsumerist as you imagine, they wouldn't have sold the albums for a profit, or demanded radio royalties, etc. You're being very naive.

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