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UllrsIshtar -> RE: New toy store with Discount code (4/8/2013 9:42:52 AM)
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People have lost people to all sorts of diseases and cancers. Breast cancer isn't even the most common, or the most dangerous of cancers.
Yet, you see nobody putting on brown ribbons to make guys more aware of prostate cancer and encourage them to get more check ups.
That's because prostate cancer isn't "sexy" from a marketing point of view. Breast cancer on the other hand is... who doesn't want to protect the boobies, who doesn't want to help poor women out, who does think pink is all cool and uplifting and bubbly?
I have no problem with people raising awareness for all sorts of things, but breast cancer campaigns have little or nothing to do anymore with actual breast cancer awareness, and everything with the fact that it's cool, trendy, and "sexy" to make everything pink and look all philanthropic when doing so.
If companies ACTUALLY wanted to do philanthropic cancer research support, they'd have a much more broad and diversified portfolio than pushing breast cancer and breast cancer alone. Not only that, but it's a pretty well known fact that the original pink ribbon campaign was deliberately devised as a marketing scheme and nothing else, the only reason it's still around is because, against what was anticipated, more popular than any other scheme of the same caliber purposefully thought up.
Did you know people have actually been sued for using pink ribbons to raise money for breast cancer, without paying the proper royalty fees to the people holding the intellectual property rights to the pink ribbon campaign? And are you going to tell me that, with stuff like that happening, it's NOT a marketing scam, but a genuine philanthropic kumbaya moment of the entire industries coming together for good?
I'm not saying that you personally had bad motives for your support, but you're misguided, mislead, and naive if you don't understand that the pink ribbon campaign is a scam, AND that there is a much greater need for cancer awareness campaigns for cancers OTHER than breast cancer.
If you want to do good, and ACTUALLY make people more aware... how about using your site for prostate, or liver, or colon cancer and educate and generate awareness about screening options for those, instead of hopping on the trendy bandwagon and not achieving anything that hasn't already been achieved?
You should watch/read Pink Ribbon, Inc.
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