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ResidentSadist -> RE: -=Gay coffee anyone? (ok, equal rights coffee)=- (10/13/2014 5:10:08 PM)
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quote:
ORIGINAL: RockaRolla
... While it's nice to think that a company is looking out for something other than their bottom line, the cynical part of me thinks that wasn't really the case. Maybe Starbucks expected a surge once they came out publicly, or a steady growth from supporters in much the same way as Papa Johns got conservative love after their media circus.
I believe it was an HR decision, not a PR decision.
The CEO said that 200,000 people work for Starbucks and the equity of their brand has been defined by the relationship they have with them and the relationship they have with the customers. Their success has a great deal to do with whether the employees are proud of the people they work for and feel as if they are part of something larger than themselves.
He also said they are the kind of company that embraces diversity. 200,000 is a diverse workforce. Also, the history of coffee shops is that they are a culturally diverse environment, artist and academic. From the days of campus coffee shops with bohemian poetry reading to the current mood today where it's a friendly place in the neighborhood to get your caffeine fix, relax, bump into friends, read the paper, catch up on email and social networks or have a friendly conversation.
I believe it was human resources motivated, and being human focused, it's humane. I think they did the right thing for the right reasons and it was internally motivated . . . world be damned we are doing whats right for us and some* of us are gay.
[ETA] *By the slice of it, 10% of that 200,000 should be gay. In cultural and artistic environments, that percentage escalates.
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