TigerNINTails
Posts: 178
Joined: 5/16/2005 Status: offline
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quote:
ORIGINAL: KatyLied quote:
Making the e-book larger by being verbose doesn't automatically equate to a value added situation. It may if you are paid per word. The only profession paid per word is the "copy writer". This is a person, whose every word must translate to something useful for the client (in this case, we'll use 'e-book author'). And by that, I mean, every word must create conversion (turn visitors into buyers) and therefore be profitable. If (in copywriting) a word doesn't do something for the copy, for converting visits to sales, then it doesn't belong in the copy. Period. However, the job of the e-book author, is to provide value to the client, and that is what I meant by value added situation. E-book authors do not get paid by the word, they get paid for the amount of value added information, actionable information or otherwise entertaining information that they can provide their clients, not by each word. They get paid for the whole of the package, not each individual piece they've written. If that were the case, we'd see such inflated prices on e-books you couldn't even imagine. Astronomical. Which is the cost of a copywriter, not an e-book author. While this might be the case for some, discussing some more complicated topics, where you must explain a concept more fully, and in different ways, in general, the more to the point you are, the better. So, just to put it in perspective.. Copywriters get paid per word... Not literally, but it seems that way, when they command fees upwards of $5,000 for a 12 page sales letter. E-books don't cost any more (depending on subject matter) than a couple hundred dollars ($197.00 US for example). Most of the time, e-books command (highly dependent on the number of pages involved and the value of the information --- Value equates to "what does it do for me, the consumer of this information?") between $7 (short reports between 10 and 30 pages) and $47, or even as high on average of $97 (an full blown e-bookof about 150 to 350 pages). As you can tell, they don't get paid by the word. They get paid by way of the information. Which must be value added... Being verbose doesn't necessarily equate to value add for the CLIENT... Especially if it's non-actionable, fatty filler. Meaning that it's there, there are words, but they don't mean anything to the overall concept being discussed. And if the book fails to deliver, then the e-book author runs a risk that they're once buying customers will never buy from them again, which is bad business. So it's not about the author, it's about the service they provide to their clientele. Sorry folks, I realize this is way off topic. In any case, I can see the point, that if they got paid by the word, it'd be a value add to the author. But that's not the case. And it's not about the author. It's about their clients. Peace. Tora Kuo
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Consistent Discipline Renders Punishment Unnecessary
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