sexyred1
Posts: 8998
Joined: 8/9/2007 Status: offline
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quote:
ORIGINAL: reekon Of course i would love print but it is dying fast, but even if it was still a booming business ideal I would do a online Ezine first. Putting out a print magazine cost a lot of money. I'm talking $1,000's even for a small run. I would do it online but it will still have the look and feel of a print mag and when the readership got to a certain level i would try to convert to a print mag and also port to E-Readers. Most novice think that the money for mags are generated by subscriptions and that is not the case, You make your money from the advertisers buying ad space and we all know sex sells. I also have a plan to get readers that I will discuss at a later point. For as content I already figure this will be a easy one there are tons of blogs on BDSM and i have read some journals on here that are gold. There are a lot of kinksters and everyday normal folks that who are intrigued by this lifestyle. There are countless photographers and artist looking for a outlet to showcase their work and a lot of howto docs to keep this mag fresh with new content for years. I know the print magazine is a slow dying dog but BDSM can breathe new life into it if done right. I am in media sales. So yes, advertising is where you make your money since subscriptions won't work when there is a myriad of free content in this arena online. However, when launching an online publication, you have to develop the traffic to provide to the advertisers. You need a certain base level of site traffic and page views to make it attractive to ad buyers. Also, due to the subject matter, you will not get the big spend advertisers, like national brands. So you will have to rely on volume from the niche advertisers who would provide ads for this category. Many, many established publications have tried to move their print properties online with limited success, but it can be done if you find a niche that is underfilled or you can do it better. Good luck.
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