quote:

ORIGINAL: JVoV
I think the most disappointing things for the franchise has been that the taking a knee controversy has completely overshadowed what the Cowboys and Jimmy Jones himself have done to raise & contribute money towards Hurricane Harvey relief. They certainly didn't get enough 'feel good press' time from that before the Anthem thing hit. And I think that kind of stuff (the good news stuff) is what people need to see from the NFL to get viewership back to where they want it. I think it's always important to see the sports teams do community outreach whenever possible, but especially when your community is hurting like that.

I agree with you on this, completely. They could absolutely do better in the 'feel good press' area. Not just disaster relief, but go back to spotlighting players visiting schools to promote literacy and stuff like participating in the Make a Wish Foundation.

quote:

I think all of this was an attack by an irresponsible Twitterer-In-Chief that had nothing to bitch about at 3am that night because Rosie O'Donnell was quietly shooting a TV show, SNL was on hiatus for the summer still, and nobody had bothered to tell him that he was President of Puerto Rico & the Virgin Islands yet. Trump made the conversation far more public than it ever should have been, purposefully sabotaging the league because they wouldn't sell his ever-bankrupting ass a team however long ago.

If nobody else mentions it, I found this amusing.

The easiest way to distract the American public from actual issues is to make something out of nothing. I'll give credit where it's due. Trump's good at that.

<Trimmed some.>

quote:

I don't watch much TV, so TV advertising doesn't impact my decisions on buying food. I do use coupons that are mailed out from time to time and I don't get any of those for Papa John's. But I tend to order pizza from Domino's because they're the only ones that will deliver to my house. If Pizza Hut has a better deal or a good rice on specialty pizzas, then I'll pick that up on the way home. And if I ever got fliers from Papa John's, I'd probably order from them too.

That puts you in a market that is rather obscure and coming really close to being obsolete. The 'offer only good when presenting coupon' thing isn't what most chains are going for, so except for that reminder deal that you get in the mail, they are pretty much useless. Every coupon that you're using is already in every fast food chain's system. All you ever have to do is ask.

For a while there, the Papa Johns thing was smart because their advertising spots during games offered promo codes that would only be accepted during the televised event. It helped to make Sundays and Mondays bigger sales nights when off season, those nights languished. (I can't say much about the change since Thursday night football became a thing.)

quote:

To my knowledge, there is currently no boycott against NFL advertisers. We aren't seeing McDonald's, Geico, or any beer or car company claiming the NFL is hurting their business. So I think it's safe to say that other factors are a bigger issue for Papa John's, but Papa & Jimmy don't want to see it that way.

There's a key element that you're not really presenting. McDonald's, Geico, Doritos, and Budwiser don't have the same type of sales spikes during televised play. The stuff that you buy prior to the game (food, alcohol, etc.) is spread out in sales during the week. As trivia, SuperBowl Sunday is still in the top five highest sales day of the entire year. The others are Halloween, New Year's Eve, the day before Thanksgiving, and New Year's Day.

quote:

ORIGINAL: bounty44

i think another consideration is that papa john's is an "official sponsor" of the nfl, and no other companies advertising on tv have that designation. while I hold to a statement I made earlier in the thread, that less people are seeing the commercials because they aren't watching the games, I will still allow for the possibility that some people aren't buying the pizza simply because of its association with the league.

on another hand, and id have to study this to speak more than speculatively, im going to guess that papa john's commercials are more prominent on and around game day, as opposed to spread out through the week like so many other commercials are.

quote:

ORIGINAL: LadyPact


Papa John's hasn't done a whole lot to keep up with expanding their menu. On the other hand, Domino's and Pizza Hut have. They've branched out to include pastas, wings, sandwiches and other food types that competitors offer.

quote:

ORIGINAL: LadyPact

quote:

ORIGINAL: JVoV
I think the most disappointing things for the franchise has been that the taking a knee controversy has completely overshadowed what the Cowboys and Jimmy Jones himself have done to raise & contribute money towards Hurricane Harvey relief. They certainly didn't get enough 'feel good press' time from that before the Anthem thing hit. And I think that kind of stuff (the good news stuff) is what people need to see from the NFL to get viewership back to where they want it. I think it's always important to see the sports teams do community outreach whenever possible, but especially when your community is hurting like that.

I agree with you on this, completely. They could absolutely do better in the 'feel good press' area. Not just disaster relief, but go back to spotlighting players visiting schools to promote literacy and stuff like participating in the Make a Wish Foundation.

quote:

I think all of this was an attack by an irresponsible Twitterer-In-Chief that had nothing to bitch about at 3am that night because Rosie O'Donnell was quietly shooting a TV show, SNL was on hiatus for the summer still, and nobody had bothered to tell him that he was President of Puerto Rico & the Virgin Islands yet. Trump made the conversation far more public than it ever should have been, purposefully sabotaging the league because they wouldn't sell his ever-bankrupting ass a team however long ago.

If nobody else mentions it, I found this amusing.

The easiest way to distract the American public from actual issues is to make something out of nothing. I'll give credit where it's due. Trump's good at that.

<Trimmed some.>

quote:

I don't watch much TV, so TV advertising doesn't impact my decisions on buying food. I do use coupons that are mailed out from time to time and I don't get any of those for Papa John's. But I tend to order pizza from Domino's because they're the only ones that will deliver to my house. If Pizza Hut has a better deal or a good rice on specialty pizzas, then I'll pick that up on the way home. And if I ever got fliers from Papa John's, I'd probably order from them too.

That puts you in a market that is rather obscure and coming really close to being obsolete. The 'offer only good when presenting coupon' thing isn't what most chains are going for, so except for that reminder deal that you get in the mail, they are pretty much useless. Every coupon that you're using is already in every fast food chain's system. All you ever have to do is ask.

For a while there, the Papa Johns thing was smart because their advertising spots during games offered promo codes that would only be accepted during the televised event. It helped to make Sundays and Mondays bigger sales nights when off season, those nights languished. (I can't say much about the change since Thursday night football became a thing.)

quote:

To my knowledge, there is currently no boycott against NFL advertisers. We aren't seeing McDonald's, Geico, or any beer or car company claiming the NFL is hurting their business. So I think it's safe to say that other factors are a bigger issue for Papa John's, but Papa & Jimmy don't want to see it that way.

There's a key element that you're not really presenting. McDonald's, Geico, Doritos, and Budwiser don't have the same type of sales spikes during televised play. The stuff that you buy prior to the game (food, alcohol, etc.) is spread out in sales during the week. As trivia, SuperBowl Sunday is still in the top five highest sales day of the entire year. The others are Halloween, New Year's Eve, the day before Thanksgiving, and New Year's Day.

quote:

ORIGINAL: bounty44
what we're all talking about here essentially, in statistics, is called a regression analysis.

we're wondering about and positing multiple variables and trying to determine which variables are contributory to a decline in sales and to what extent they are.

quote:

regression analyses are still "correlation" in nature, but given enough information going in, one can make the qualitative argument that a change in x causes a change in y.

quote:

what we really mean when we say "correlation doesn't mean causation" is, we either have not run the right statistical analysis, or more importantly, we havent examined and/or presented the listener with all the relevant and necessary information to "make the case."

quote:

im hard pressed to believe a corporation like papa john's doesn't have people doing the appropriate market analyses-

quote:

ORIGINAL: bounty44

regression analyses are still "correlation" in nature, but given enough information going in, one can make the qualitative argument that a change in x causes a change in y. what we really mean when we say "correlation doesn't mean causation" is, we either have not run the right statistical analysis, or more importantly, we havent examined and/or presented the listener with all the relevant and necessary information to "make the case."

im hard pressed to believe a corporation like papa john's doesn't have people doing the appropriate market analyses---and so when the owner says "the nfl is hurting sales," again, im inclined to believe him, even taking into account that he might have a strong personal opinion that runs contrary to players "taking a knee" and the nfl doing nothing about it.

That's kind of where I was, about the level of "professionalism" when running a large corporation. A company CAN'T get to be that big unless they do it the "right way".

Papa was doing it the "right way"; right up until the NFL protests.

At that point, he decided to make his menu shittier. The man who some of his earliest commercials was: "Better Ingredients. Better Pizza. Papa John's" decided to change up that whole business model and go with less than quality ingredients. He brought in inferior ovens. He changed his "recipe" (which would really be ingredients, for the most part. Baking a pizza ain't rocket science) and he changed his advertising (the whole world HATES Payton Manning and Joe Montana) all around the same time that baby-men in the NFL decided to join in with Kaepernik's "I-Need-A-Job" protest.

That makes PERFECT sense (if you're a lefty that supports disrespect of the flag and anthem)



Peace,


Michael

quote:

ORIGINAL: Danemora

~FRing it~

Well, lookie lookie....

Sounds like Papa John realizes he bit off way more than he could chew after all.

Papa John’s apologizes for CEO’s ‘divisive’ NFL anthem remarks, supports player’s ‘right to protest’

quote:

ORIGINAL: Danemora

Im betting the ol' profit margin just couldnt take another day of getting beat down like Ike did Tina anymore

quote:

Well, who would have thought that putting out a bad product and spitting on the American flag would be bad for ratings. The National Football League has seen its week eleven ratings and they’re not good: one million fewer viewers from last year. The NY Post reported that the ongoing battle between Jerry Jones, owner of the Dallas Cowboys, and NFL Commissioner Roger Goodell has been the center of NFL coverage. Goodell has put up insane contract demands of a $50 million salary, along with free flights, and health care for his family—for life. This coming from a man who has failed miserably to handle the national anthem protests that has engulfed the league in controversy:

The TV audience for NFL games steepened its slide in Week 11, losing 1 million viewers versus last year’s season-to-date average.

The 6.3 percent slump — worsening from comparable declines of 5.6 to 5.7 percent during the previous three weeks...

Most thought Donald Trump picked a cultural battle he couldn't win when he trashed NFL players who took a knee during the Star-Spangled Banner back in September. Well, that just wasn’t the case, as the overwhelming majority thought taking a knee during the anthem was unpatriotic and disrespectful. Also, former 49ers quarterback Colin Kaepernick, not Trump, fired the first salvo...